Thousands of Canadiens fans fall for fake viral female fan
Marie-Audrey Tremblay isn't real, and Martin St-Louis' Canadiens fan base just got pulled into one of the strangest stories of the week.
An Instagram profile tied to a supposed Montreal Canadiens superfan built a following by mixing hockey imagery, glamour shots, and goalie branding.
At first glance, it looked like another niche account chasing attention in a crowded fan space.
The account presented Marie-Audrey Tremblay as a «little Quebec goalie» who posts in Canadiens colours and wears number 69.
That formula clearly landed, because the page drew 9,500 followers before a lot of people caught on.
The catch is simple: the woman in those photos and videos does not exist.
The account is built from artificial intelligence, with a human behind it shaping the prompts, the look, and the interaction.
That's what makes this story hit harder than a normal fake-profile reveal.
It wasn't just a quiet account sitting on the edge of the internet. It was pulling real engagement from Canadiens fans who treated it like an authentic part of the online fan base.
Some followers posted compliments as if they were talking to a real person.
One even asked whether she travels with the Canadiens and whether she would be at the Bell Centre for the next game.
Others leaned all the way in, dropping flirty comments and reacting to clips without spotting the illusion.
The account also replied at times, which only made the fake identity feel more believable.
An AI profile exposed a real fan problem within the Montreal Canadiens
That's the bigger angle here. This wasn't about one weird page.
It exposed how easily a polished AI character can slide into hockey culture and pass as real long enough to build momentum.
The Canadiens connection matters because the club has one of the most active fan bases in the sport.
Add a recognizable colour scheme, a goalie angle, and a steady stream of suggestive content, and the page had a built-in hook.
There's likely a business play behind it too.
The original report framed the account as the kind of social experiment that could be pushed toward monetization once the audience is large enough.
That should make fans stop for a second.
If a fake Canadiens fan can pull this kind of traction in plain sight, there's no reason to think this is the only account doing it.
And that's why this story stuck.
It's funny on the surface, a little embarrassing underneath, and a reminder that even smart fans can get worked when the presentation looks clean enough.
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YESTERDAY
MAY 7, 2026
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| G | A | PTS | ||
| Jordan Staal | 1 | 1 | 2 | |
| Andrei Svechnikov | 1 | 1 | 2 | |
| Shayne Gostisbehere | - | 2 | 2 | |
| Jordan Martinook | - | 2 | 2 | |
| Jalen Chatfield | 1 | - | 1 | |
| Nikolaj Ehlers | 1 | - | 1 | |
| Trevor Zegras | 1 | - | 1 | |
| Sebastian Aho | - | 1 | 1 | |
| Emil Andrae | - | 1 | 1 | |
| Porter Martone | - | 1 | 1 | |
| K'Andre Miller | - | 1 | 1 | |
| Frederik Andersen | - | - | - | |
| Denver Barkey | - | - | - | |
| Jackson Blake | - | - | - | |
| Alex Bump | - | - | - | |
| William Carrier | - | - | - | |
| Sean Couturier | - | - | - | |
| Jamie Drysdale | - | - | - | |
| Christian Dvorak | - | - | - | |
| Tyson Foerster | - | - | - | |
| COMPLETE STATS | ||||