NHL to Officially Lose Multi-Million Dollar Sponsor
The NHL has had many sponsors synonymous with their brand over time, but few have been more recognizable in recent years than BioSteel, whose time is now up.
A recent report has now emerged that reveals BodyArmor, not BioSteel will now officially be the NHL's hydration sponsor starting in 2024-25, signalling another step in the downfall of the company co-founded by former NHLer Mike Cammalleri.
The company began way back in 2009, with the goal of competing with the likes of Gatorade in the hydration business, and while they certainly made a name for themselves, it's very tough to compete with such a well known brand. The company's popularity took off, especially in Canada, but after being bought by Ontario-based Canopy Growth, things just went downhill, with the NHL set to go through another change of beverage sponsorship. Despite being involved in professional sports and the NHL for years, it was just in 2022 that BioSteel became the official hydration partner of the league, with their reign being very short lived.
With Prime sponsoring Auston Matthews, and even releasing an Auston Matthews themed bottle, there were rumours that Logan Paul and KSI's drink could take the mantle in the NHL, but it appears nothing came close, and now they turn to BodyArmor, another popular brand in the sports world.
As Read on Blade of Steel - NHL loses another major official partner
| POLL | ||
MARS 21 | 58 ANSWERS NHL to Officially Lose Multi-Million Dollar Sponsor Will the NHL be better off with Body Armour instead of BioSteel as a hydration sponsor? | ||
| Yes | 28 | 48.3 % |
| No | 30 | 51.7 % |
| LIST OF POLLS | ||
| G | A | PTS | ||
| Conor Garland | 1 | 1 | 2 | |
| Dylan Guenther | 1 | 1 | 2 | |
| Nick Schmaltz | - | 2 | 2 | |
| Jake Debrusk | 1 | - | 1 | |
| Jack McBain | 1 | - | 1 | |
| Alex Newhook | 1 | - | 1 | |
| Mikhail Sergachev | 1 | - | 1 | |
| Jayden Struble | 1 | - | 1 | |
| Cole Caufield | - | 1 | 1 | |
| Logan Cooley | - | 1 | 1 | |
| Christian Dvorak | - | 1 | 1 | |
| Barrett Hayton | - | 1 | 1 | |
| Quinn Hughes | - | 1 | 1 | |
| Clayton Keller | - | 1 | 1 | |
| David Savard | - | 1 | 1 | |
| Pius Suter | - | 1 | 1 | |
| Arber Xhekaj | - | 1 | 1 | |
| Josh Anderson | - | - | - | |
| Joel Armia | - | - | - | |
| Arshdeep Bains | - | - | - | |
| Complete stats | ||||
| STANDINGS 2024-2025 | ||||||
TOP 10 | GP | W | L | OL | PTS | |
Jets | 22 | 18 | 4 | - | 36 | |
Devils | 24 | 15 | 7 | 2 | 32 | |
Hurricanes | 21 | 15 | 5 | 1 | 31 | |
Wild | 21 | 13 | 4 | 4 | 30 | |
Golden Knights | 22 | 14 | 6 | 2 | 30 | |
Capitals | 21 | 14 | 6 | 1 | 29 | |
Maple Leafs | 21 | 13 | 6 | 2 | 28 | |
Flames | 22 | 12 | 7 | 3 | 27 | |
Stars | 20 | 13 | 7 | - | 26 | |
Rangers | 20 | 12 | 7 | 1 | 25 | |
| Conference | Cumulative | ||||||