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More Information Emerges on the Controversial Utah Hockey Club Rebrand Finalists

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Graham Montgomery
January 30, 2025  (3:51 PM)
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New information about the Utah HC's rebrand has emerged today, and we now know one name the team will not be called.

The Utah Hockey Club was always going to be a temporary name, meant to serve as a placeholder while the organization figures out proper branding.

They have kept the fans involved in this process even holding votes to narrow down the list of potential names.

One of those names was the Utah Yeti, but it now appears as though that one is no longer in consideration.

This is not because fans did not like the name, but rather due to a trademark issue as YETI coolers LLC is not willing to allow the club to be given the same name.

Utah HC revealed this as part of their latest statement updating fans on the rebrand process.

"As fans will see, one name is not on the list: Yeti, which was also one of the top six names included in the most recent survey round. An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to a co-existence agreement. SEG has confirmed it is no longer pursuing Yeti as a potential name for the team."

With the Yeti officially out of the picture, Utah HC fans have continued to speculate as to what the next name will be.

It seems as though the team has narrowed the list down to three possibilities.

It seems as though Utah Mammoth is the most popular option, with several fans posting their own designs for new jerseys and logos featuring the extinct mammal.

Apparently, fans in attendance at Utah games also seem to favor the Mammoth as the team's next name.

This remains an ongoing and complicated issue. Hopefully we will get some clarity on the rebrand before the end of the season, but we may have to wait until sometime this summer to know what the NHL's newest team will be called.

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More Information Emerges on the Controversial Utah Hockey Club Rebrand Finalists

What do you think the Utah HC will be called after their rebrand?